Audi marketer Hans-Peter Kleebinder and agency boss Hansjörg Zimmermann found a start-up

WhatzLife wants to develop simple and difactual clever apps (,…) The two creators want to make education more attractive and efficient in both the B2B and B2C markets with a creative mixture of gamification and didactics“ (…) For companies „that want to make their employees fit for change faster in the digital transformation“. (…) One thing connects the two: They are lateral thinkers.