Interview on the future of mobility and the opportunities for Franconia, with Neue Presse Coburg, Frankenpost & Nordbayerischer Kurier

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Audi marketer Hans-Peter Kleebinder and agency boss Hansjörg Zimmermann found a start-up

WhatzLife wants to develop simple and difactual clever apps (,…) The two creators want to make education more attractive and efficient in both the B2B and B2C markets with a creative mixture of gamification and didactics“ (…) For companies „that want to make their employees fit for change faster in the digital transformation“. (…) One thing connects the two: They are lateral thinkers.

Automobilwoche 01/2018

Marketing expert Hans-Peter Kleebinder leaves Audi and goes into business for himself.

„After more than seven years with Audi, Hans-Peter Kleebinder draws a line under his corporate career. (…)

Most recently he was Head of Social Media & Strategies and was part of the „Taskforce Social Media Dieselgate“. From 2010 to 2013 he was Chief Marketing Officer of Audi Germany. (…) In the future, the marketing man wants to position himself as an independent expert for new mobility and social media. Before joining Audi, he worked for BMW for 20 years as Head of Sales for Mini in Germany. He was also responsible for Mini marketing for five years.

CLAP 01/2018

One of the most prominent marketing experts in the automotive industry changes sides. After more than seven years with Audi, Hans-Peter Kleebinder draws a line under his corporate career.

In future, Kleebinder wants to be on the road as an independent expert for new mobility and social media.

Internet World 08/2014

[…] Actually, there are a lot of examples that show how middle-aged marketing managers realize impressive digital strategies in spite of their education. Hans-Peter Kleebinder, 47, is one of them. Once he expedited the digital marketing for Mini, then he did for Audi.

DIE WELT / Wirtschaft Online 12/2009

BMW sells in 2009 more than 33.000 automobiles in Germany

Munich – The crisis in the automobile industry and the sluggishness of premium manufacturers have not been able to slow down the mini: BMW, the parent company, has never sold as many of the small cars on the German market as it did this year. “We estimate to sell more than 33,000 minis in Germany in 2009, which is a record,” tells Hans-Peter Kleebinder, Sales Manager for the Mini in Germany, to the WELT newspaper. In the medium term, Kleebinder wants to make Germany the second-largest market for the Mini, ahead of Great Britain. […]

Handbuch Printwerbung 08/2001

[…] It was August 9th 2001, when the new Mini was introduced to the world public. In more than over 20 countries at the same time, the small car asked with its goggle eyes. “Is it love?” This was intended to be highly emotional, and I think it was a success. The Mini sold so strongly that production soon had to be massively increased. That is marketing by Hans-Peter Kleebinder […]

(Kalka Jochen, handbook print advertising, MI publishing house, Landsberg, 2009)