myMobility: Revolution through Digitization
transforming the global mobility industry?
Sharing, Mobile and Social Economy
is redefining future mobility.
Who will take the turn at the
turn of the century in the automotive industry
and define the NEW Mobility of our world in the future? (remains, survives …)
THE mobility plan of the future: ZERO emissions. ZERO accidents. ZERO congestion. ZERO property. ZERO dealers. Everything digital & autonomous?
SMARTMobility: green, networked and secure.
NEWMobility: cool, connected, simple.
How is digitization revolutionizing the global mobility industry? Which old and which new players are getting their act together?
How do we live and move in the future? How will the Mobility-Mobile-Sharing Economy improve our prosperity and quality of life?
SMARTMobility Manifesto 2025: Guidelines and requirements for a sustainable and intelligent mobility of and for people, goods and data.
myBrand – successfully developing brands
My personal experience report:
How to successfully build and destroy automotive brands.
What are the professional and personal
for marketing, sales and communication managers
the digital revolution?
How your customers become part of your marketing, sales and customer care team.
How to successfully build & destroy automotive brands.
How your customers become not only fans but members of your marketing, sales and service team.
What are the professional and personal requirements for marketing, sales and communication managers in and after the digital revolution?
mySocial Media – how to revolutionize sales, marketing, communication and service
Best- & Bad-Practice:
Managing or exacerbating corporate crises successfully with professional Social-Media Management. Experience report Diesel-Gate.
Digital Messiah or already on the slaughterhouse? From local to global, from SME to DAX, from customer to YouTube Star.
How social media is radically changing marketing, sales and communication.
Opportunities and risks using the automotive industry as an example.
Influencer marketing: Bullshit, Buzzword or Brand Booster? From local to global, from SME to DAX, from customer to YouTube Star.
How you can profit from mistakes and crises or exacerbate them – experience report Diesel-Gate
5. Global Digital Marketing Summit, Shanghai
Investment Forum / PATRIZIA AG
Zukunftsforum 2018: Designing Digital Cities
26. July 2018 - 09:00
Absolvent GSA University 2018
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