Dr. Hans-Peter Kleebinder is an independent mobility expert specialising in smart mobility, smart cities and smart data with 24 years of experience in management, sales, marketing and communication at BMW, MINI and Audi.
His studies in business administration, psychology and politics took him to Munich, St. Gallen and London. Re-thinking and re-designing mobility is his heart’s desire and his mission. As early as 1995, he was working on the future of our mobility in Europe as part of a research scholarship at the University of St. Gallen. He subsequently held management positions in sales and communications at MINI, BMW and Audi for over 20 years.
Hans-Peter Kleebinder supports companies, brands and people on their way to a sustainable, modern and safe future. He provides answers to the questions of how we will live and work in the future and move from A to B in a more sustainable, safer and relaxed way.
He is Managing Director of the Executive Programme „Smart Mobility Management driven by SMART Cities & SMART Data“ at the University of St. Gallen, Chief Brand Guardian of MICROLINO and Curator for Future Mobility of the think tank „SZ Institut“ in Munich.
With his family of 5 he lives in the countryside east of Munich and on the mountain in Ramsau in the Zillertal. He enjoys Tyrol, Italy and India with his family – whenever possible – and likes to photograph people.
What is his competence?
myMobility
Mobility is one of our basic needs next to breathing, eating, making love and a roof over our head. Opinion formation and behavior are strongly influenced by national interest & peculiarities and the economy.
The compatibility of individual and collective mobility, economic prosperity through mobility of people, goods and data is the driver for our quality of life and our personal autonomy.
Our networked world is becoming ever more mobile – and mobility ever more networked. With new, integrated mobility services that no longer focus on your own vehicle.
myBrand
In a world that is becoming more complex and faster, brands serve as orientation and identification anchors.
Transparency, honesty and a clear identity and attitude are becoming hygiene factors.
Brands belong to fans and customers and must earn loyalty and trust.
mySocial Media
Besides mobile communication, social media radically changes our culture, politics, society, education and economy. Consumers become prosumers and actively influence brands and their services.
Global market potentials and C2C Marketing & Sales create new opportunities and demand new skills and abilities.
Crises and mistakes are opportunities to create customer enthusiasm if they are explained honestly, consistently and at eye level with those affected and if possible solved.
What are his topics?
Mankind and Mobility: Everything digital & autonomous? The future of our mobility: green, connected and secure. #myMobility
How to successfully build up and successfully destroy automotive brands. His personal experience report. #myBrand
How you can exacerbate crises or mistakes with & without professional social media management or profit from crises & mistakes. Field report Diesel-Gate. #mySocialMedia
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