[…] It was August 9th 2001, when the new Mini was introduced to the world public. In more than over 20 countries at the same time, the small car asked with its goggle eyes. “Is it love?” This was intended to be highly emotional, and I think it was a success. The Mini sold so strongly that production soon had to be massively increased. That is marketing by Hans-Peter Kleebinder […]

(Kalka Jochen, handbook print advertising, MI publishing house, Landsberg, 2009)