We are pleased to announce that Hans-Peter Kleebinder, former Head of MINI Germany and CMO Audi Germany, is joining the Micro Advisory Board. Hans-Peter was responsible for the launch of the MINI Convertible and MINI Clubman and became our first Microlino 1.0 test driver in Germany. With his many years of experience in the automotive industry, he will support the market launch of the Microlino 2.0.

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December 21, 2020

Hard on the point, friendly on the tone.

Jürgen Resch and Hans-Peter Kleebinder, former managers at BMW and Audi, are now passionate about new mobility concepts as independent consultants. He is the antithesis to Resch at the media congress. (…) “We don’t have a diesel problem, but a mobility problem,” says Kleebinder (…).

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Convinced and committed to their cause.  (…) Your impulse speeches and the ensuing debate will mark the end of the two-day German Media Congress. There are about one and a half hours full of facts and arguments, also with polemics and populism, but – and this has to be emphasized nowadays – always respectful in tone. (…)

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Mobility expert Hans-Peter Kleebinder. “The mobile phone becomes the control centre of mobility.

Mobility expert Hans-Peter Kleebinder. “As “Mr. MINI Deutschland”, he was instrumental in the local success of the British cult brand and also set important accents for BMW and Audi. Today, Hans-Peter Kleebinder contributes his knowledge as an independent mobility expert and lecturer at the University of St. Gallen. (…)What could the mobility of the future look like that is more environmentally friendly, safer and more relaxed? Mobility expert Hans-Peter Kleebinder will reveal this at the German Media Congress next week in Frankfurt am Main – and in advance in the HORIZONT interview.”

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Autonomous vehicles and long-distance buses: one’s own car is being phased out, says an expert.

Safe, relaxed and climate-neutral: this is how Hans-Peter Kleebinder imagines the mobility of the future. Kleebinder is the insider par excellence (…) For him, electromobility is only a temporary solution (…) Kleebinder described mobility as one of the basic needs of the human being. The whole world is becoming more mobile, at the same time mobility is becoming more and more restricted (…).

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WhatzLife wants to develop simple and difactual clever apps (,…) The two creators want to make education more attractive and efficient in both the B2B and B2C markets with a creative mixture of gamification and didactics” (…) For companies “that want to make their employees fit for change faster in the digital transformation”. (…) One thing connects the two: They are lateral thinkers.

Marketing expert Hans-Peter Kleebinder leaves Audi and goes into business for himself.

“After more than seven years with Audi, Hans-Peter Kleebinder draws a line under his corporate career. (…)

Most recently he was Head of Social Media & Strategies and was part of the “Taskforce Social Media Dieselgate”. From 2010 to 2013 he was Chief Marketing Officer of Audi Germany. (…) In the future, the marketing man wants to position himself as an independent expert for new mobility and social media. Before joining Audi, he worked for BMW for 20 years as Head of Sales for Mini in Germany. He was also responsible for Mini marketing for five years.

One of the most prominent marketing experts in the automotive industry changes sides. After more than seven years with Audi, Hans-Peter Kleebinder draws a line under his corporate career.

In future, Kleebinder wants to be on the road as an independent expert for new mobility and social media.

[…] Actually, there are a lot of examples that show how middle-aged marketing managers realize impressive digital strategies in spite of their education. Hans-Peter Kleebinder, 47, is one of them. Once he expedited the digital marketing for Mini, then he did for Audi.