Automobilwoche 01/2018

Marketing expert Hans-Peter Kleebinder leaves Audi and goes into business for himself.

“After more than seven years with Audi, Hans-Peter Kleebinder draws a line under his corporate career. (…)

Most recently he was Head of Social Media & Strategies and was part of the “Taskforce Social Media Dieselgate”. From 2010 to 2013 he was Chief Marketing Officer of Audi Germany. (…) In the future, the marketing man wants to position himself as an independent expert for new mobility and social media. Before joining Audi, he worked for BMW for 20 years as Head of Sales for Mini in Germany. He was also responsible for Mini marketing for five years.